Twin Websites, Part I
Biopharma is a high risk, high reward industry. So how do you hedge your bets you’ll hit a home run? Start two companies, of course.
TyrogeneX and sister company, Xcovery, are two companies developing targeted therapies for two totally different diseases. But since they share management, funding and resources, the goal was to create a shared aesthetic that could be leveraged for both sites.
Through fonts, layouts and harmonious colors, the two sites appear related, but separate. Kinda like identical twins. Two cute, smart home run hitting cuties – that both won Outstanding Achievement in the 2015 Interactive Media Awards.
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