Biopharma is a tightly regulated industry. For a designer, that often translates into a whole lot of dos and donts.
But to any seasoned designer, the challenge isn’t so much coloring within the lines, it’s seeing how creative you can be within those lines.
Sunovion wanted a thematic motif to be splashed throughout a variety of media: PowerPoint presentations, video monitors, the intranet homepage and posters for the cafeteria/elevators — all the while adhering to their corporate style guide.
The solution: elegant typography combines with an abstract, inventive spin on Sunovion’s sunflower logo with swooshes of vivid gradient color that burst into bloom to celebrate a new year.