SolidWorks is the biggest name in CAD software. And for 2016 the folks at SolidWorks decided to go large and host the annual conference – SolidWorks World – in Big D.
The problem was, how do you make a big splash with only one page?
The answer: be simple, bold and memorable. A single landing page was broken into logical bands, each one with a specific purpose: new features, “eye candy” videos, calendar of events, discount coupon, etc.
Big Enough For Y’all?
The result? Conversions were up 28.4% and time on site increased by 214%.
Big numbers like those make for a big success, which is why they circled back around and asked me to do it again for SolidWorks World 2017.