SigFox is a provider of low-cost, long range, low power networking for the Internet of Things (IoT). The main company is based in France, but they needed a website tailored specifically for the U.S. market.
The project was to take design cues from the main corporate brand and “color within the lines”, but not quite. The French aesthetic is a bit awkward for the U.S., so some light modifications were made to increase impact and scannability.
The focus was to utilize SigFox’s custom icon library in order to instantly convey the immense variety of inputs that can be tracked. The icons, along with short text blurbs, made the site bold and brief.
Just like this explanation.