Salmon Health

Senior Living Website Makeover

Salmon Health is a senior living and retirement company with seven locations in Massachusetts.

After years of continuous growth, occupancy began to decline at senior living communities across the U.S. and Salmon found itself needing to bump up its brand in order to stay competitive.

The new website needed to show the value of Salmon’s “Continuum of Care” and somehow organize and prioritize the enormous amount of information needed to address the concerns of prospective residents.

A Refreshing Refresh

As creative director, Robbie Moore created an elegant design that repositioned Salmon Health as an authority without overwhelming site visitors who were often learning about Salmon for the first time.

The information was neatly organized into tabs and color-coded for the main service areas (Active Retirement, Assisted Living, etc.).

The end result reflects Salmon’s commitment to being the market leader, not a follower.