Pharmaceutical start ups all have one thing in common: extremely fast growth. Whether’s it’s funding or therapy development or trials, it’s all about being first to market.
Unfortunately, in such a fast-paced environment, the “shelf life” of the average biopharma website is extremely short.
Minerva Neurosciences specializes in diseases of the central nervous system (CNS) like depression, schizophrenia and insomnia – which affect 1 in 3 people worldwide. Like many other biopharmas, they were surprised to realize that within the span of one year, they’d already outgrown their site.
Hey, brand, hurry up!
In just six weeks as the virtual creative director for 3 Media Web, I was able to zero in on the critical areas of change and create brand system that reflects Minerva’s core business strengths and serves as a solid architecture for future growth.
Now it’s time to tell the rest of the company to hurry up.