People nowadays are visual learners.
What do I mean by that?
Well, before diving into the actual design makeover, I used to go slog through wireframes and sitemaps with my clients. But what I’ve noticed over the past few years is that planning stuff is too abstract for your average client. They only really start to think about their website when they actually see mockups.
So when I, as the virtual creative director at 3 Media Web, did a new site for Covectra – a company that adds barcodes to pills and luxury goods – I skipped all that. After the kickoff meeting, we just dove right into the mockups.
And why’s that important?
Well, in a crowded market with a few big players, Covectra had a disruptive, game-changing technology that needed to get to market as soon as possible. By skipping the wireframes and sitemap, we were able to shape their brand/message together and shave a few weeks off an already svelte design process.
The lesson learned: if people’s eyes are glazing over in a meeting, you probably aren’t doing something right, so change it up. 🙂