Why Your Small Business Needs Content Marketing
If your small business isn’t the biggest fish in your niche, content marketing can help you shrink the gap between you and the market leaders. It helps show prospects you’re credible, knowledgeable and trustworthy while at the same time shaping a distinct persona for your brand. Sure, all companies need marketing, but content marketing’s particularly important […]
Best Practices for Small Business Landing Pages
Landing pages are key to growing your small business. More important than blogging and social media, landing pages are where the rubber meets the road by turning your prospects turn into customers. But making effective landing pages isn’t easy. Why? Because every person who visits your landing page knows you want their email address, positive review or […]
5 Ways Small Businesses Can Improve Their Local SEO
If you’re a small business with a brick and mortar store front, it’s important your customers – and prospects – in your local area find your business quickly. It may be a patient looking for physical therapy or someone hankering for a cupcake. In either case, you’ll need to have a website that’s optimized for […]
Web Design Mistakes Small Businesses Should Avoid
There’s no such thing a magical web design fairy who can wave a magic wand and grant a small-sized business instant success. The recipe for a successful business website has two key ingredients: hard work persistence Every small business owner knows their website is a vital part of their businesses. But here’s the deal: to […]
Four Ways to Gain Credibility with Your Small Business Website
The average user knows within a couple of seconds of landing on your site if they want to stay. That’s the harsh reality of trying to attract today’s attention-challenged web surfers. Often, the reason they’re clicking away is because they website doesn’t feel credible. In order to even have a chance of getting a site visitor to share an […]
Quick Start Guide to Google Analytics for Small Business
You’re a small business owner and you have a great website. You’ve even done some SEO for your site so your company can rank high on Google and Bing. But how do you know if your website is getting results? Google has a free service – Google Analytics – that provides you with a few sentences of […]
6 Tips for Effective Website Design
When it comes to your company website, giving your prospects and customers a great first impression is critical to building trust and credibility. And if you’re like most small businesses, you want your website to act like a 24/7/365 salesperson to help you attract prospects, generate leads, and win new clients. Here are six essential […]
Website ROI for Small Business
So here’s the deal: figuring out the return on investment (ROI) of your website or digital marketing is simple. The only hitch for small businesses is it costs about $5K a month. That’ll give you access to a robust marketing automation platform (HubSpot, Salesforce, Marketo, etc.) and a decent budget to generate content and manage your lead […]
5 Ways to Create the Exact Content Your Sales Team Needs
Marketing is evolving. Even if you’re the founder, owner and chief bottle washer at your small business – the future of marketing no longer found in a marketing department or in your freelance network. These days, anyone and everyone at your company can contribute to your content mix — particularly your sales team. Here’s why: your […]
6 Great Reasons to Start Your Small Business Blog
Many small business owners have a marketing department of one: you. For small businesses with one-person marketing departments, a business blog can be your new best friend. Why? A blog on your website regular and ongoing attention to the products or services you offer, which is critical to helping prospects and customers find you on the […]
